Scottsdale Princess’ update seen as tourism boon
September 4, 2007 – 6:16 pmThe Fairmont’s plans, which Scottsdale city staff published in a newsletter but hotel management won’t confirm, include 70,000 square feet of new meeting space and 334 additional guest rooms that will make the sprawling north Scottsdale property the biggest resort in Arizona.“This addition will allow the Fairmont to compete with other destinations, not other Scottsdale resorts,” said Scottsdale Convention and Visitors Bureau president Rachel Sacco. That’s what happened in 2002 when the 950-room JW Marriott Resort at Desert Ridge and 750-room Westin Kierland Resort — both northeast Phoenix properties — opened nearly simultaneously, striking fear into the hearts of nearby hoteliers. Sacco said the Fairmont Scottsdale’s owner, Strategic Hotels & Resorts, is “banking on the future” of the destination’s tourism allure by investing a whopping $230 million in the property.
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